Preferred Travel Group is developing a climate action plan to make travel a force for good

Preferred Travel Group is developing a climate action plan to make travel a force for good

Preferred Travel Group is developing a climate action plan to make travel a force for good

Preferred Travel Group reiterates its commitment to sustainable tourism and climate protection with the development of a comprehensive Climate Action Plan (CAP).

Launched in collaboration with the Travel Foundation, this initiative builds on Preferred Travel Group’s signing of the Glasgow Declaration on Climate Action in Tourism and highlights the organisation’s proactive role in leading by example and driving necessary change in the travel industry.

Preferred Travel Group will publish its CAP document in December outlining its climate priorities in the coming years

Recognizing the urgent need for climate leadership, scalable solutions and collaborative efforts in the tourism sector, Preferred Travel Group will integrate climate action into its core priorities, supported by broad employee engagement. By developing a company-wide climate action plan, the organization also aims to integrate climate action into its broader metrics for measuring business success.

The development process for the organization’s CAP is based on the creation of a publicly available document that defines the company’s goals and key actions to halve carbon emissions by 2030 and achieve net zero as soon as possible before 2050, supported by a internal comprehensive analysis. Implementation strategy of the department with planned activities for 2025 and beyond.

In line with the five paths of the Glasgow Declaration, the CAP will integrate employee engagement and input from across the organization to ensure seamless integration and support across all departments.

To get this initiative off the ground, Preferred Travel Group worked with ecollective, a UK-based carbon consultancy, to establish a baseline for their carbon emissions through a company-wide measurement process. This baseline will guide the development of the CAP, which will ultimately outline specific strategies to reduce emissions, achieve ambitious targets and improve accountability and transparency within the organization.

After a detailed analysis of ecollective’s findings, Preferred Travel Group’s policies, practices, philanthropic efforts, and employee contributions, the organization is working to identify opportunities to integrate climate action across its operations.

In addition, climate training will soon begin for all stakeholders to strengthen climate literacy, share best practices and drive collective, meaningful change.

This process is expected to culminate in a condensed, publicly available CAP document to be released in December this year, setting out Preferred Travel Group’s climate action priorities for the coming years.

Lindsey Ueberroth, CEO of Preferred Travel Group, commented: “Our commitment is helping to protect our planet’s natural and cultural heritage for future generations and enabling local communities to adapt and thrive in a rapidly changing world .”

“We are pleased to see how meaningful resources are being allocated to climate action and how strategic climate discussions are engaging all employees across the company, regardless of what team or leadership level they are on,” added Jeremy Sampson . CEO of the Travel Foundation.